Facebook Audience? Things That You Should Know

What does Facebook audience mean?

Facebook audience refers to those people that you want to target when you run ads on Facebook.

In Facebook ads, there are three different audience types.

  • Saved Audience
  • Custom Audience
  • Lookalike Audience.

What Is saved audience In Facebook?

Saved audience in Facebook (also called open audience), are those people who don’t know about you or your brand yet.

Think of it this way: When you first create a website, you don’t have anything. People don’t know about you or your brand. You run an awareness ad so that people will become aware of you or your brand.

Now that they know about your brand, some people even visit your website, and traffic starts coming.

Make sure you’ve got pixels uploaded on your website because that will help track people.

So, when people start visiting your website, you’ll have the data (if your pixel is uploaded on your website), and on the basis of that data, you’ll know who went where.

What Is Custom Audience?

When you already know who went where on your website—some people went to the SEO page, some people went to the Facebook ads page, some people filled out a form, and some people added your product to their cart—you can separate and re-market them by showing them custom ads on the basis of their behavior and interests. This is called a custom audience.

Suppose you are writing about SEO, Facebook Ads, and Google Ads and selling merchandise (store) as well.

1,000 people visited your website. Out of 1000 people, 400 didn’t do anything and left.

Out of 600 people, 250 went to the Facebook Ads page, 200 went to SEO, and 100

Now, you know all this because of the pixels that is uploaded on your website.

And now, for example, you can target those 50 people who added your merchandise to their cart by adding them to your custom audience.

And not only them but also those people who went to Facebook ads and SEO page.

People who went to the SEO page you can show them SEO Ads. People who went to the Facebook Ads page, you can show Facebook ads.

And when you show your ads, there should be a connection between your ad copy and your ad. If you want to show an ad to those people who went to the SEO page, show them a SEO-related ad.

what is a lookalike audience on facebook

Now, let’s talk about the lookalike audience on Facebook.

We mentioned that those 50 people that added your merchandise to their cart. Now, you can make an audience on the basis of your current audience (50 people) that shares the same characteristics as those 50 people because if you have more people coming on your website and adding things and buying, your custom audience will grow as well.

Remember This…

Your conversions will be low in the saved audience, but it will give you the data on how many people visited your website and who is coming from where. And on the basis of this, it will help you create your custom audience.

With a custom audience, your conversions will get better—not a lot, but better comparatively to a saved audience—because now you will have an audience to target.

And your conversions will grow more with lookalike audiences because they will be more likely to buy things. Their intent will be more clear, and on that basis, we can find their lookalike audiences. It’s kind of like the searcher’s intent; if the searcher’s is broad, then we can’t know what the searcher is looking for, but when that searcher uses long-tail keywords, then that searcher’s intent becomes more clear.

Grow your custom audience. If your custom audience keeps growing, then that means people are not only visiting your website but also going from one page to another, reading your content, adding things to their cart, and buying them.

And again, on that basis, you can target different people and show them the ad that relates to them (the page that they visited).

And if people are adding your products to their cart and buying them, then you can find their lookalike audience who share similar characteristics as them.

How To Target Audience On Facebook Ads

You can target audience on Facebook ads on the basis of age, gender, location, interest, demographics, and behavior.

  • Age: Which age group do you want to target (18–65+)? You can target either 18–25 or 25–40, etc.
  • Gender: Choose which gender you want to target, or you can target both male and female.
  • Location: Which location do you want to target? You can exclude those locations from which you don’t want your ads to be seen.
  • Languages: You can target those people who speak the language that you make content in and even exclude those who don’t. It will help you spend your budget where it’s needed.
  • Platform & Placement: You can focus on platforms and placement when you target.
    Platform means which platform you want to target (e.g., Facebook and/or Instagram).
    Placement means which platform you want to target (e.g., Facebook reels, Instagram reels, Facebook stories, etc.).
  • Interest: Interests means what a user likes or what his or her interests are. It can be music, movies, TV, family and relationships, fitness, food, your hobbies, sports technology, etc.
  • Demographic: You can target people on the basis of their financial status, education, and life events like an anniversary or birthday.
  • Behavior: Behavior allows you to target purchases. Like which device they are using, whether it’s an iPhone, an Android, or a computer. What purchases they have made in the last 15-20 days, whether they are expats or not, or ex-expats.

To check full list, check out this article: Facebook Ads Targeting

For more on this, check out 5 Ridiculously Powerful Facebook Ad Targeting Strategies


You should know your audience. Audience matters because, without it, we are nothing. It’s the audience that buys. It’s the audience that watches. It’s just not Facebook audience. Audience from everywhere.

And if there is an audience, only then we have the data, and data matters as well because when we have data, we can make decisions based on it.

We can create our custom audience, and from our custom audience, we can create our lookalike audience, but we should continue to grow our custom audience.

When do we know who we are targeting, where, and why? Only then can we formulate our strategy.

You can run ads; that’s a good thing. But do you know why you are doing that? When we know the why, we start getting the results.

So, whether it’s a Facebook audience or an audience on any other platform, AUDIENCE MATTERS.

“A lot of companies forget that they need to be thinking about their customers, hearing their feedback and listening to their problems. At the end of the day, you want to solve those problems—so how are you going to do that if you don’t really understand what they are?” – Stephen O’Rowe, EMEA regional marketing manager at ActiveCampaign


Q1. What are the three types of audience in Facebook?

You can target three types of audiences on Facebook:

  • Saved Audience
  • Custom Audience
  • Lookalike Audience

Q2. What is the audience targeting strategy?

It’s the process of identifying your audience and segmenting relevant customers based on multiple factors, purchasing behavior, personal intent, demographics.

Q3. What is Facebook audience and targeting?

With the help of Facebook audience targeting, you can show your ads to those people that you want to show.

Q4. What is the best Facebook audience?

  • People who have bought your product
  • Those individuals that are interested in your goods or services.
  • People who like your page, comment on your posts, and/or visit your website keep interacting with your brand in one way or another.
  • Your competitors audiences.

Targeting these audiences can help you to increase your ROI (Return On Investment).

Q5. Where is my Facebook audience?

To find out your Facebook audience, select Facebook as your platform at the top of your dashboard. Click on “Insights.” Under pages, click on the audience. Choose any page that you want to see insights from.

Q6. How can I find target audience?

To find out your target audience, check who buys your product, what their interests are, where they are from, what they like and dislike, how old they are, which device they use, what their purchasing behaviours are, and at what time people are visiting your Facebook page. You can create your Facebook audience with this.

Q7. Why is the audience important?

Audience is a must because, without audience, how are we going to sell products or services? If the audience is not going to read content or watch videos, then why are we doing this? To get peace of mind? Yes, but for some only.

But the main reason is profit. This doesn’t mean we shouldn’t care about audiences, whether it’s a Facebook audience, a LinkedIn audience, or any other audience. The point I am trying to make is that, at the end of the day, if we are not profiting, if we are not generating sales, we all know the answer to this question.

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